How we helped MelaRemit reduce CPC by 40% through Facebook Ads
Before Our Agency
MelaRemit provided cross-border payment solutions but was losing money on inefficient ads. Their broad, untargeted Facebook campaigns resulted in high costs and low conversions.
What We Did
We revamped MelaRemit’s paid ads with data-backed audience segments and creative testing. By aligning each ad set to a unique demographic, we cut wasted spend and fueled steady transaction growth.
How We Did It
Defined laser-focused audiences
Identified segments based on sending/receiving countries.
Refined ad creatives
Tested multiple ad designs to see which visuals sparked the highest click-through rates.
Implemented negative targeting
Excluded irrelevant audiences to lower costs.
Monitored & iterated
We used real-time metrics to continuously adjust bids and placements.
The Results
-40%
reduction in cost per click
+70%
increase in transaction volume
-25%
dip in overall acquisition cost
The Feedback
“By refining audience segments and testing dynamic creatives, we slashed acquisition costs and fueled steady growth in cross-border transactions.”
– Rachel Kim, Growth Manager at MelaRemit