Social Media and PPC Advertising Pricing Plans

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PPC and Social Advertising Pricing FAQs

• What is the difference between boosted posts and properly built paid ads?

  Boosting is one-click amplification with almost no control over objective, placement or audience. A built campaign lets you choose the conversion event, structure the funnel and actually read the results.

  Boosting can work on a proven organic post, but it is not an advertising strategy. See paid social consultancy for how campaigns are structured.

• How do you choose the right audience for my ads?

  Largely by letting the platform find it. Broad AI-driven delivery now outperforms manual interest stacking, so the targeting work moves into creative that clearly signals who it is for.

  On top of that sit your first-party audiences - customer lists, site visitors, video viewers - the only targeting you truly own. Ask how yours would be built.

• What content works best for paid social ads?

  Vertical video that looks like content rather than an advert, with the hook landing in the first second. UGC and creator-style footage consistently beats studio production on cost per acquisition.

  Static images still earn a place in warm retargeting. Format guidance by platform is on my social media advertising services page.

• Do you handle the whole ad setup and management process?

  Yes - pixel and Conversions API setup, account structure, audience build, creative direction, launch, daily monitoring and optimisation.

  You keep ownership of the ad account and all data throughout, so nothing is held hostage if the engagement ends. Scope is on paid social strategy services.

• How do you optimise ads over time?

  On a fixed cadence rather than reactively: daily checks for delivery problems, weekly creative rotation, and structural changes only when there is enough data to justify them.

  Editing campaigns constantly resets the learning phase and is the single most common cause of poor performance. Ask how the cadence is set.

• Can you run ads across multiple platforms at once?

  Yes, though I usually recommend running two channels properly before adding a third - split budgets rarely leave the learning phase.

  Meta, TikTok, LinkedIn, YouTube, Pinterest and Google are all supported. See PPC services for the search side of the mix.

• What metrics do you track to measure ad performance?

  Blended cost per acquisition across all spend, contribution margin after cost of goods, and payback period - with platform ROAS as a secondary read only.

  Creative diagnostics such as hook rate and hold rate separate creative problems from targeting ones. Live examples sit in the case studies.

• How do you handle retargeting campaigns?

  Segmented by intent: video viewers, site visitors, add-to-cart and past customers each get different messaging and different budgets.

  Frequency is capped so warm audiences are not burned out, and prospecting stays funded so the pool keeps refilling. Retargeting-only accounts look profitable while quietly shrinking.

• How do you A/B test ad creative?

  By testing genuinely different concepts rather than colour or headline variants - the difference has to be large enough to be worth learning from.

  Each test runs until it reaches enough conversions to be readable, with one variable changed at a time, and winners are scaled by duplication rather than by editing the original. Ask for the testing framework.

• Will I get regular reports on campaign performance?

  Yes - a live dashboard you can open any time, plus a written monthly summary covering what changed, what was tested and what happens next.

  No screenshot dumps, and no platform ROAS presented as the whole truth. Reporting by tier is shown above and on the full stack pricing page.