Resume
Umair Sajid
Digital Marketing Consultant & AI Marketing Solutions Architect
Paid, Owned & Earned Media · Marketing Automation · Customer Acquisition & Performance Growth for SaaS, FinTech & Small Businesses
Open to consulting- 11
- Years in digital marketing
- 7-figure
- Annual ad budgets managed
- 10
- Roles across 6 countries
- 4
- Published research papers
Overview
How I work
I build growth systems across paid, owned and earned media — work that sits where marketing strategy, performance growth, automation and practical AI implementation meet.
I help businesses move from scattered campaigns, slow execution, weak reporting and manual follow-up into structured systems that attract better traffic, convert more leads, and create a clear path from marketing activity to revenue.
My strength is not just running campaigns. I engineer marketing ecosystems where paid media, organic growth, automation, content, analytics, landing pages and AI workflows work together.
- Growth system
Paid, owned & earned systems
Acquisition, content, SEO, retargeting, lifecycle and reporting connected into one system rather than separate tasks.
See the servicesThree channels, one system - AI & workflows
AI-assisted marketing workflows
Campaign planning, research, ad copy, content, reporting, segmentation and optimisation designed around AI tooling.
See the strategy workWhere AI sits in the flow - Automation
Automation that removes manual work
Follow-up, hand-offs and reporting automated so teams move faster with fewer people touching each step.
See lead generationSteps that run themselves - Funnels
Turning weak campaigns into funnels
Clearer messaging, stronger offers, cleaner tracking and a measurable next action at every stage.
See paid performanceFrom clicks to customers - Positioning
Positioning for SaaS, FinTech & AI
Helping technical products explain themselves simply, generate demand and improve conversion paths.
See the case studiesOne promise, not a feature list
The T-shape
Paid, Owned & Earned Media
Depth in all three, and the connective work between them — which is where most marketing actually leaks.
Paid Media
Budget structure, audience design, creative testing and bid strategy across Meta, Google, TikTok, LinkedIn and YouTube. Judged on cost per qualified lead and return on spend — not impressions.
- Campaign architecture
- Audience & lookalike design
- Creative testing
- Retargeting & lifecycle ads
- Budget pacing
- ROAS & CAC reporting
Owned Media
The assets you keep: your site, SEO, content, landing pages, email and onboarding. Built to compound month after month rather than resetting with every campaign.
- Technical & on-page SEO
- Content strategy
- Landing pages & CRO
- Email & lifecycle flows
- Google Business Profile
- Analytics & attribution
Earned Media
The proof other people create for you — reviews, user content, creator partnerships, referrals and press. Amplified on purpose instead of left to chance.
- Reviews & social proof
- UGC programmes
- Creator & influencer partnerships
- Community building
- Referral loops
- PR & brand mentions
Career
Experience
Sixteen engagements since 2015, split between independent consulting and salaried roles. Open any entry for the detail.
Consulting & fractional engagements
Delivered under Umair Sajid Ltd — independent client work, separate from the in-house roles below.
9 engagementsFractional CMO
VortoxlabApr 2026 – PresentRemote- Acting as the fractional marketing lead — owning strategy, channel mix and the growth roadmap.
Fractional CMO
SpectraoApr 2026 – PresentUnited States- Fractional marketing leadership across positioning, demand generation and reporting.
Digital Marketing Consultant
Nomadic Capital LLCAug 2024 – PresentUnited States- Consulting on acquisition and lifecycle for a finance brand.
Digital Marketing Consultant
Remit UnionSep 2024 – May 2026Remote- Corridor-focused acquisition for a remittance brand — localised messaging, landing-page flow and retargeting.
Digital Marketing Consultant
RootPayJan 2026 – May 2026Remote- Consulting on paid acquisition and signup-to-transaction flow for a payments product.
Digital Marketing Consultant
Umair Sajid LtdSep 2024 – PresentRemote- Built AI-assisted marketing systems for FinTech, SaaS, AI software, landscaping, tax and small-business clients.
- FinTech & remittance: corridor-focused acquisition, localised ad messaging, landing-page flow, retargeting and lifecycle follow-up.
- SaaS & AI software: demo-led funnels, positioning and onboarding journeys for voice-bot, chatbot and UGC automation products.
- Local services: local SEO, Google Business Profile, service pages, lead forms, reviews and follow-up workflows.
- Connected planning, research, copy, SEO briefs, content, segmentation and weekly optimisation using ChatGPT, Claude, MCP, n8n, Make.com, GA4, GSC and GTM.
Digital Marketing Consultant
Carbon Reprographics LLCApr 2024 – Feb 2025United States- Led strategy for healthcare, e-commerce and B2B clients on $1M+ annual ad budgets.
- Improved conversion rates 15% and cut bounce rates 10% through testing, landing pages and email automation.
- 25%+ ROAS improvement and 20% lower CAC via segmentation and retargeting on Meta, TikTok and Google.
- Led the content department to an 80% lift in organic traffic.
Freelance Digital Marketing Consultant
UpworkFeb 2025 – Feb 2026Remote- Growth programmes for small businesses, landscaping companies, FinTech startups and AI art generators.
- Paid media, organic search and content strategy across social, blogs and video.
Freelance Digital Marketing Specialist
FiverrFeb 2018 – Feb 2026Remote- Eight years of client work: location-based SEO, conversion-focused paid funnels and community-driven content.
In-house & agency roles
Salaried positions where I owned the channel mix from inside the business.
7 engagementsSenior Marketing Executive
VyroAug 2023 – Nov 2024Islamabad, Pakistan- Planned and ran paid, owned and earned channels — SEO/SEM, email, social and display.
- Reported performance against ROI and KPI targets and reallocated spend from the data.
- Owned the marketing calendar and budget allocation.
Senior Digital Marketing Manager
LamikaPaySep 2022 – Apr 2024London, United Kingdom- Built the full channel mix for a remittance brand across paid, owned and earned media.
- Ran conversion experiments and drop-off analysis across the end-to-end customer journey.
- Managed brand presence, reputation and the marketing budget.
Digital Marketing Manager
ZEX SolutionsFeb 2022 – Aug 2022Washington, United States- Maximised client ROAS across SEO, SEM, SMM, display, retargeting, content and web/UX.
- Built strategic digital roadmaps and ran client workshops and presentations.
Digital Marketing Manager
Mexil Software SolutionsSep 2021 – Aug 2022Italy- 1,500+ qualified leads a month via LinkedIn and Google Ads, contributing to a 25% rise in SaaS sales in six months.
- Conversion rates up 20%, bounce rates down 15% through funnel work and email automation.
- Organic rankings up 80% and 3× more organic traffic.
- Followers up 120% and brand visibility up 60% with platform-specific content.
Digital Marketing Specialist
BussinesstanJul 2020 – Aug 2021Remote- Built the entire digital ecosystem — SEO, organic social and paid ads.
- Organic sales up 80% in 12 months; engagement up 60%.
- 150K+ impressions at 2.8× ROAS.
Digital Marketing Specialist
E-QalamFeb 2018 – 2021Islamabad, Pakistan- Ran the full digital ecosystem for a design agency across SEO, organic social and paid.
- Organic sales up 80%, engagement up 60%, 2.8× ROAS on a five-figure annual spend.
Digital Marketing Specialist
Bata DSPJan 2015 – Dec 2017Faisalabad, Pakistan- Scaled the brand’s digital presence from scratch, leading a team of 6–8 on a six-figure annual budget.
- Followers up 250% with a 17% rise in engagement.
- Launched #BataDurabilityChallenge — 35%+ UGC and 10K+ articles sold in four months.
- Removed 400+ low-performing pages, lifting organic traffic 150%; CAC down 20% at 3.7× ROAS.
Capabilities
Skills & tools
The platforms and systems I actually work in day to day.
Google Ads- Meta Ads
- TikTok Ads
- LinkedIn Ads
- YouTube Ads
- PRProgrammatic
- SEO
- WordPress
- Shopify
- LPLanding pages
- Email & lifecycle
- Content
- GA4
- Tag Manager
- GSCSearch Console
- SRSEMrush
HubSpot- Looker dashboards
- GPTChatGPT
- CClaude
- MCPMCP
- n8n
- MMake.com
- Zapier
Who I work with
Industries & brands
- SaaS & AI software
- FinTech & remittance
- E-commerce
- Local & home services
- Landscaping
- Healthcare
- Startups
- Marketing agencies
Proof
Certifications & awards
- Foundations of Digital Marketing and E-commerceCertification
- YouTube SEO: Mother of SEOCertification
- Search Engine Optimization FundamentalsCertification
- Appreciation Certificate — Best Community Service ProjectHonour / award
- Introduction to International Peace and SecurityHonour / award
Published work
Research papers
Peer-reviewed research from my time at NUST, on learning technology and augmented reality in education.
- 1Peer-reviewed
The Effective Use of Digital Storytelling and Flipped Classroom Instructional Approach to Improve Science Subjects
- 2Peer-reviewed
Exploring Temporal Complexities: Time Constraints in Augmented Reality-Based Hybrid Pedagogies for Physics Energy Topic in Secondary Schools
- 3Peer-reviewed
Impact of custom-built videogame simulators on learning in Pakistan using Universal Design for Learning
- 4Peer-reviewed
Evaluating the Feasibility and Resource Implications of an Augmented Reality-Based E-Learning Application: A Comprehensive Research Analysis
Background
Education & languages
- Bachelor’s degree, Mathematics & Data ScienceNational University of Sciences and Technology (NUST)2014 – 2019
- Innovative Technologies in LearningNational University of Sciences and Technology (NUST)2019 – 2021
Languages
- PunjabiNative / bilingual
- UrduFull professional
- HindiProfessional working
- EnglishProfessional working
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