How we helped RapidPay boost conversions by 50% with PPC & Landing Page Optimization
Before Our Agency
RapidPay, a digital payment platform, saw only modest weekly sign-ups from scattered PPC campaigns. Their landing pages weren’t driving conversions effectively, leading to wasted ad spend.
What We Did
We implemented a refined keyword strategy and rebuilt landing pages for better usability. Clear CTAs and concise messaging eliminated confusion, resulting in greater conversions at a lower cost.
How We Did It
Researched & optimized keywords
Pinpointed high-intent search terms to attract quality prospects.
Refined ad copy
We tested short, benefit-driven messages emphasizing RapidPay’s speed and security.
Rebuilt landing pages
Streamlined forms, added strong trust signals, and improved page load times.
Ongoing performance reviews
We monitored sign-ups, iterating on any element that hindered conversions.
The Results
+50%
increase in conversions
-30%
drop in cost per acquisition
+40%
improvement in landing page engagement
The Feedback
“Optimizing keywords, ad copy, and a streamlined landing page resulted in a remarkable jump in RapidPay’s weekly sign-ups without ballooning ad costs.”
– Harper Morgan, Head of Marketing at RapidPay