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Umair Sajid

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Umair Sajid

Marketing Services

Social Media MarketingAccelerate brand impact with digital expertiseSocial Media AdvertisingGenerate measurable growth from paid campaignsSocial Media ManagementBuild meaningful connections that drive growthLead GenerationAttract genuine prospects for sustained growthPPC Services (Pay-Per-Click)Maximize returns with precision ad targeting

Strategy & Consultancy

Social Media Marketing StrategyDesign winning strategies for exponential growthPaid Social Media StrategyCraft bespoke plans that drive growthSocial Media Marketing ConsultantExpert guidance and advicePaid Social Media ConsultancyOptimize ad strategies

Channel-Specific Marketing Strategy

Facebook Marketing StrategyLeverage Facebook to accelerate market leadershipInstagram Marketing StrategyOptimize Instagram presence for rapid expansionTikTok Marketing StrategyHarness TikTok trends for dynamic growthFacebook Ads StrategyTarget ideal audiences to boost growthInstagram Advertising StrategyEngage visual audiences to drive conversionsTikTok Ads StrategyCapture emerging audiences with TikTok campaigns

Industries We Serve

Marketing for Landscaping BusinessesGrow landscaping businesses with strategic marketingMarketing for Remittance CompaniesExpand remittance networks with targeted strategiesMarketing for Small BusinessesEmpower small businesses to achieve breakthrough growthMarketing for Jewelry BusinessesShowcase jewelry brilliance for sustained growth

Advertising Channels

Facebook Advertising ServicesDrive business impact with Facebook advertisingInstagram Advertising ServicesMaximize engagement using Instagram advertising expertiseTikTok Advertising ServicesCapture emerging audiences with TikTok campaigns
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Case Study

How we helped MelaRemit reduce CPC by 40% through Facebook Ads

Mela Remit – Case Study by Umair Sajid

Where MelaRemit Stood Before Facebook Ads Management

MelaRemit provided cross-border payment solutions but was losing money on inefficient ads. Their broad, untargeted Facebook campaigns resulted in high costs and low conversions.

The Facebook Ads Strategy We Built for a Remittance App

We revamped MelaRemit’s paid ads with data-backed audience segments and creative testing. By aligning each ad set to a unique demographic, we cut wasted spend and fueled steady transaction growth.

How We Cut Cost Per Click by 40%

  • Defined laser-focused audiences

    Identified segments based on sending/receiving countries.

  • Refined ad creatives

    Tested multiple ad designs to see which visuals sparked the highest click-through rates.

  • Implemented negative targeting

    Excluded irrelevant audiences to lower costs.

  • Monitored & iterated

    We used real-time metrics to continuously adjust bids and placements.

The Results: 40% Lower CPC on Facebook Ads

-40%
reduction in cost per click
+70%
increase in transaction volume
-25%
dip in overall acquisition cost

What MelaRemit Said

“By refining audience segments and testing dynamic creatives, we slashed acquisition costs and fueled steady growth in cross-border transactions.” – Rachel Kim, Growth Manager at MelaRemit

More Case Studies

Case StudyApex Interiors: 2x Revenue Increase Through Instagram AdvertisingRead the case study Case StudyHow we helped GardenBreeze drive 3x more leads with a targeted social media strategyRead the case study Case StudyHow we helped RapidPay boost conversions by 50% with PPC & Landing Page OptimizationRead the case study
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Umair Sajid, digital marketing consultant

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